Hershey, the well-known candy company, is stepping into the fashion world with a new collaboration with footwear manufacturer Ground Up International. The partnership will bring a unique collection of shoes inspired by Hershey's iconic treats, including Hershey's Kisses, Reese's, Twizzlers, and Jolly Ranchers. The collection is set to launch in Spring 2026.
According to ABC27, the Hershey-themed footwear line will feature interactive elements and designs inspired by the candy's color palette. Ground Up International stated, "Through this collaboration, they aim to deliver innovative designs that pair style with sweetness, making it possible to celebrate your favorite treats in a whole new way."
While specific designs have not yet been revealed, the collection promises to combine candy-coated couture with childhood nostalgia. The Pop Insider reports that this is just the first collection of the partnership, suggesting more sweet fashion items may be on the way.
The collaboration aims to bring moments of happiness to fans of both brands, offering a new way to enjoy Hershey's beloved products. As the launch approaches, fans can look forward to a unique blend of fashion and confectionery delight.
Links
https://www.abc27.com/news/consumer/hershey-to-collaborate-with-popular-footwear-manufacturer/
https://thepopinsider.com/hershey-ground-up-footwear-collab/
https://www.yahoo.com/lifestyle/hershey-collaborate-popular-footwear-manufacturer-130417307.html