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RJ Harris

Cupcake Fad Fades

 
Cupcake Fad Fades
Posted April 23rd, 2013 @ 8:18am

Put away that fancy cupcake.  It's no longer hip.  From ABC:

Designer cupcake shops, led by the Crumbs chain, drew lines around the block a few years back and expanded their locations rapidly. But the sugar high might be over.

"It really just doesn’t have the luxurious feel that it once had," said Sierra Tishgart, an assistant editor at food and restaurant blog Grubstreet.

Crumbs Bake Shop stock that went for more than $13 two years ago is now trading around $1.30, meaning one of its cupcakes sells for about the value of four shares of stock.

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